Книги о рекламе, маркетинге, PR и дизайну

• The Condition of Postmodernity: An Enquiry into the Origins of Cultural Change In this new book, David Harvey seeks to determine what is meant by the term in its different contexts and to identify how accurate and useful it is as a description of contemporary experience....

• Экономика общественных преференций Настоящая книга представляет собой второе издание монографии "Структура и эволюция социального интереса", вышедшей в свет в 2003 г. В первой части нового издания представлена авторская трактовка общественных потребностей и теории публичных благ; ......

• Start Your Own Day Spa and More Are you ready to take the plunge and start your own spa? Now`s the perfect time. Spas have become one of the fastest-growing industries around the globe. Whether you`re interested in day spas, destination spas, medical spas, spiritual spas, yoga ......

• Just Business: Christian Ethics for the Marketplace "An ethical man is a Christian holding four aces." So said Mark Twain. But practicing Christians, at least, want to be ethical in all areas of life and work - not just when they are holding four aces. To those faced with the many questions and ......

• Commonsense Direct & Digital Marketing Drayton Bird`s Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, non-nonsense ......

• Sport Marketing "Sport Marketing, Third Edition", the latest version of the leading sport marketing text, directs students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. The text has ......

• Economic Justice in an Unfair World: Toward a Level Playing Field Recent years have seen a growing number of activists, scholars, and even policymakers claiming that the global economy is unfair and unjust, particularly to developing countries and the poor within them. But what would a fair or just global ......

• Implementing TPM: The North American Experience Learn from these authors` experiences tailoring TPM to the distinctive needs of North American plants, and how TPM fits into an overall manufacturing improvement strategy. A real-world view on what works and what doesn`t, Robinson and Ginder ......

• Start & Run a Coffee Bar Secrets of espresso success; Build a winning sales team; Create customer loyalty; Do you dream of having your own coffee bar? Coffee bars (and tea shops) are springing up on every street corner. Now you too can start and run one of today's most ......

• The Decision-Making Style Inventory William C.Coscarelli teaches fulltime at Southern Illinois University Carbondale in the department of Curriculum & Instruction. He is the former co-director of the Hewlett-Packard World Wide Test Development Center. He was elected as president ......

• Managing Humans: Biting and Humorous Tales of a Software Engineering Manager Lopp is one of the most sought-after IT managers in Silicon Valley, and draws on his experiences at Apple, Netscape, Symantec, and Borland. Among his fans is the incomparable Joel Spolsky (author of Joel on Software), who first suggested this ......

• Andrew Carnegie In this magnificent biography, celebrated historian David Nasaw brings to life the fascinating rags-to-riches story of one of our most iconic business legends-Andrew Carnegie, America`s first modern titan. From his first job as a bobbin boy at ......

• The Global Competitiveness Report 2007-2008 -...

• A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation Every word that is in this book speaks to the soul of leadership and the best humanity has to give. If the angels had gotten together to write a book awakening people to the greatness that can manifest in people, "A Leader Becomes а Leader" ......

• The Routledge Companion to Nonprofit Marketing This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing ......