Книги о рекламе, маркетинге, PR и дизайну

• Management and Creativity: From Creative Industries to Creative Management In this book, Chris Bilton, who has worked as a performer, writer, arts worker and academic, challenges the stereotypical opposition between "creatives" and "suits". Creativity, he suggests, is not just about spontaneous discovery and ......

• The Responsible Administrator: An Approach to Ethics for the Administrative Role "Cooper's fifth edition is the definitive text for students and practitioners who want to have a successful administrative career. Moral reasoning, as Cooper so adeptly points out, is essential in today's rapidly changing and complex global ......

• The State of State Reform in Latin America Latin America suffered a profound state crisis in the 1980s, which prompted not only the wave of macroeconomic and deregulation reforms known as the Washington Consensus, but also a wide variety of institutional or `second generation` reforms. ......

• Federalism and Democracy in Latin America We live in an increasingly federalized world. This fact has generated interest in how federal institutions shape politics, policy-making, and the quality of life of those living in federal systems. In "Federalism and Democracy in Latin America", ......

• Scenarios: The Art of Strategic Conversation Scenario planning allows companies to move away from linear thinking and better understand external change. Eight years (and 30,000 copies) after publication Scenarios is still acknowledged as the definitive work in the field. Now, Kees van der ......

• Social Communication in Advertising: Consumption in the Mediated Marketplace Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within ......

• The Growth Strategies Of Hotel Chains: Best Business Practices By Leading Companies A balanced overview of the theory and practice of hotel chains' growth strategies. With real-world examples in every chapter, it explains how and why the largest worldwide hotel chains have gained their present international status and shows how ......

• Everything I Know About Business I Learned from Monopoly Many entrepreneurs had their first real estate and finance experiences, and learned to balance skill, luck, competition, and social interaction, while playing the world's most popular board game. In this practical, entertaining book, America's ......

• Japan, Moving Toward a More Advanced Knowledge Economy: Assessment And Lessons -...

• When the Little Things Count... and They Always Count: 601 Essential Things That Everyone In Business Needs to Know From the Internet and e-commerce to contract work and globalization, the way we work and communicate is changing constantly. Still, one essential fact remains: We must pay attention to the little things - the details that demonstrate that we ......

• Handbook of Alternative Assets Since the first edition of the Handbook of Alternative Assets was published, significant events?from the popping of the technology bubble and massive accounting scandals to recessions and bear markets?have shifted the financial landscape. These ......

• SuperCash: The New Hedge Fund Capitalism (Wiley Trading) "James Altucher is scary smart, and also a font of great and original ideas. So it`s no surprise that SuperCa$h is so much fun to read and so devilishly informative. It is equally full of `holy cow!` moments and `why-didn`t-I-think-of-that?` ......

• Straight to the Top: Becoming a World-Class CIO You have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. "Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read ......

• Trump: Think Like a Billionaire: Everything You Need to Know About Success, Real Estate, and Life It’s not good enough to want it. You’ve got to know how to get it. Real estate titan, bestselling author, and TV star Donald J. Trump is the man to teach you the billionaire mind-set–how to think about money, career skills, and life. Here is ......

• Trump: The Art of the Deal Here is Trump in action. We see how he operates day to day - how he runs his business and how he runs his life - as he chats with friends and family, clashes with enemies, efficiently buys up Atlantic City`s top casinos, changes the face of the ......