Книги о рекламе, маркетинге, PR и дизайну

• Fair Trade for All: How Trade Can Promote Development Winner of the Nobel Prize in Economics and author of the New York Times bestselling book Globalization and Its Discontents, Joseph E. Stiglitz here joins with fellow economist Andrew Charlton to offer a challenging and controversial argument ......

• John Maynard Keynes: 1883-1946: Economist, Philosopher, Statesman Robert Skidelsky's three-volume biography of John Maynard Keynes has been acclaimed as the authoritative account of the great economist-statesman's life. Here, Skidelsky has revised and abridged his magnum opus into one definitive book, which ......

• Talent Force: A New Manifesto for the Human Side of Business Only one thing really differentiates your business from your competitor: your people. Do you have the right talent in the right place at the right time? It`s no longer enough to have a "workforce": you need a high-impact Talent Force. The ......

• Moneymakers: The Secret World of Banknote Printing This book is about the most precious piece of paper we know, about bank-notes. Modern life would be unthinkable without them. Yet, the general public is kept very much in the dark about how they are made or who makes them. It is rarely known, ......

• Intergovernmental Finances In Hungary: A Decade Of Experience 1990-2000 Intergovernmental Finance in Hungary illustrates the decade-long transformation of the Hungarian subnational system with a focus on subnational finance. This comprehensive guide presents government practitioners and other readers with rich ......

• Strategic Management in the Innovation Economy: Strategic Approaches and Tools for Dynamic Innovation Capabilities During the past few years, the global environment has been increasingly causing revolutionary, disruptive innovation changes in traditional industries, corporations and business models. Traditional approaches to strategy are proving to be ......

• Strategic Management: Global Cultural Perspectives for Profit and Non-Profit Organizations Strategic Management offers a unique approach to the strategic planning processes and goes beyond the traditional application for the for-profit sector, to address issues for the non-profit sector as well as global aspects of strategic planning. ......

• Restaurant Management: Customers, Operations, and Employees Identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience - the customers, the operation (consisting of ......

• Science Rules: A Historical Introduction to Scientific Methods Is there a universal set of rules for discovering and testing scientific hypotheses? Since the birth of modern science, philosophers, scientists, and other thinkers have wrestled with this fundamental question of scientific practice. Efforts to ......

• E-Development: From Excitement to Effectiveness Information and communication technologies (ICTs) are increasingly being recognized as essential tools of development-tools that can empower poor people, enhance skills, increase productivity and improve governance at all levels. The success of ......

• Madam Millie: Bordellos from Silver City to Ketchikan Mildred Clark Cusey was a whore, a madam, an entrepreneur, and above all, a survivor. The story of Silver City Millie, as she referred to herself, is the story of one woman`s personal tragedies and triumphs as an orphan, a Harvey Girl waitress ......

• Entrepreneurial History Of The United States: An Entrepreneurial History of the United States A brilliant panorama of American business geniuses who embody the essence of entrepreneurship....

• Sick Economies: Drama, Mercantilism, and Disease in Shakespeare's England From French Physiocrat theories of the blood-like circulation of wealth to Adam Smith`s "invisible hand" of the market, the body has played a crucial role in Western perceptions of the economic. In Renaissance culture, however, the dominant ......

• Family Capitalism: Wendels, Haniels, Falcks, and the Continental European Model This history of three powerful family firms located in different European countries takes place over a period of more than two hundred years. The interplay and the changing social and legal arrangements of the families shaped the development of ......

• The Learning Annex Presents Small Business Basics: Your Complete Guide to a Better Bottom Line The Learning Annex Presents Small Business Basics If you're a small business owner, you probably dedicate the majority of your time to the day-to-day activities that keep your company up and running. After all, why should you have to worry about ......