Книги о рекламе, маркетинге, PR и дизайну

• The Last Tycoons: The Secret History of Lazard FrA?res & Co. A grand and revelatory portrait of Wall Street’s most storied investment bank Wall Street investment banks move trillions of dollars a year, make billions in fees, pay their executives in the tens of millions of dollars. But even among theA most ......

• The Road to Berlin Beginning with the destruction of the German Sixth Army at Stalingrad, "The Road to Berlin" is the story of how the Red Army drove the Germans from its territory, and finally invaded the Reich. Using an enormous range of primary sources - ......

• The Resilient Enterprise: Overcoming Vulnerability for Competitive Advantage What happens when fire strikes the manufacturing plant of the sole supplier for the brake pressure valve used in every Toyota? When a hurricane shuts down production at a Unilever plant? When Dell and Apple chip manufacturers in Taiwan take ......

• Economic Theory and Cognitive Science: Microexplanation In this study, Don Ross explores the relationship of economics to other branches of behavioral science, asking, in the course of his analysis, under what interpretation economics is a sound empirical science. The book explores the relationships ......

• Democratic Network Governance in Europe How effective are governance networks? Do they present us with democratic challenges? In which ways, if any, are governance networks themselves being governed? These questions are key to this book`s study of governance networks at local, ......

• Goth: Undead Subculture Since it first emerged from Britain's punk-rock scene in the late 1970s, goth subculture has haunted postmodern culture and society, reinventing itself inside and against the mainstream. "Goth: Undead Subculture" is the first collection of ......

• Building a New Afghanistan Many of Afghanistan`s security problems are related to poppy growing, opium and heroin production, and drug trafficking. This book argues that the future success of state building in Afghanistan depends on lessening its dependence on opium and ......

• Cold War at 30,000 Feet: The Anglo-American Fight for Aviation Supremacy Listen to a short interview with Jeffrey A.Engel Host: Chris Gondek Producer: Heron & Crane. In a gripping story of international power and deception, Jeffrey Engel reveals the "special relationship" between the United States and Great Britain ......

• Introduction to Management Accounting-Full Book (14th Edition) (Charles T. Horngren Series in Accounting) Get refreshed with Horngren/Sundem/Stratton's Introduction to Management Accounting, 14h Edition. This best-selling book offers a relevant, real-world decision-making approach to management accounting. Readers develop a solid understanding of ......

• America Works: Critical Thoughts on the Exceptional U.S. Labor Market The U.S. labor market is the most laissez faire of any developed nation, with a weak social safety net and little government regulation compared to Europe or Japan. Some economists point to this hands-off approach as the source of America`s low ......

• Femininity in Flight: A History of Flight Attendants "In her new chic outfit, she looks like anything but a stewardess working. But work she does. Hard, too. And you hardly know it." So read the text of a 1969 newspaper advertisement for Delta Airlines featuring a picture of a brightly smiling ......

• The Political Economy of Antitrust Motivated by recent events and experiences in antitrust enforcement and policy in the United States and the European Union, and new insights and findings from academic research, this book presents a collection of theoretical, empirical and ......

• Strategic Brand Management "Strategic Brand Management" approaches the subject of brand management from a unique combination of sociological and cultural perspectives. This approach provides students with an understanding of the dynamics of the subject and enables them to ......

• Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business with Less Effort The best clients and customers are those that seek you out because they`ve already heard of you. Get Slightly FamousT shows how to build visibility and credibility by making yourself a thought leader and indispensable resource to your potential ......

• The Making of Global City Regions: Johannesburg, Mumbai/Bombay, Sao Paulo, and Shanghai As sites for economic, social, and political innovation, Johannesburg, Mumbai/Bombay, SA?o Paulo, and Shanghai function as gateways to the global economy for their respective countries and the surrounding regions. City administrators face ......