Книги о рекламе, маркетинге, PR и дизайну

• Globalization And Competitiveness: Big Business In Asia

• Asian States: Beyond The Developmental Perspective (Politics in Asia Series)

• Connecting East Asia: A New Framework for Infrastructure Much of East Asia continues to grow rapidly, driven to a considerable extent by China. Urbanization is proceeding at pace. Demand for infrastructure services is increasing massively, particularly in cities. Much of the demand comes from the ......

• Protecting the Republic: The Education & Training of American Police Officers

• Dressing Smart for Men : 101 Mistakes You Can't Afford to Make...and How to Avoid Them Book DescriptionThis book identifies 101 dressing mistakes men often make that can negatively affect their careers. Includes errors such as looking too casual....

• Careers in Marketing and Market Research, 2006 Edition : WetFeet Insider Guide (Wetfeet Insider Guide) A career in marketing or market research makes a worthy challenge for those whose creative genius is matched by their analytical acumen. For those interested in marketing careers, this WetFeet Insider Guide explores the opportunities within and ......

• 202 Services You Can Sell For Big Profits Provide a service, pocket a profit! If you’re hungry to be out on your own, making your own hours, taking home all the profits and being your own boss, then this book is a must. Author James Stephenson has produced the first-ever guide to ......

• How to Shine at Work A practical, straight-talking guide to thriving in today's tumultuous workplace. According to author Linda Dominguez, today's turbulent work environment is rife with advancement opportunities for those who know how to seize them. In "How to ......

• Business Growth Strategies for Asia Pacific "Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically ......

• Strategic Management for Travel and Tourism Book DescriptionStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and ......

• Sustainable Strategic Management: Strategic Management

• The Values-Based Safety Process: Improving Your Safety Culture with Behavior-Based Safety Book DescriptionBehavior-Based Safety, based on the work of B.F. Skinner, includes identifying critical behaviors, observing actual behaviors and providing feedback that lead to changed and improve behavior. The Values-Based Safety Process: ......

• Sustainable Tourism Book DescriptionSustainable Tourism comprehensively examines the theoretical and applied dimensions of contemporary sustainable tourism from a global perspective. Using international case studies and examples, it provides cutting edge coverage ......

• Portfolio Management in Practice (Essential Capital Markets) Book DescriptionAs individuals are becoming more and more responsible for ensuring their own financial future, portfolio or fund management has taken on an increasingly important role in banks` ranges of offerings to their clients. In addition, ......

• Capital Flows and Crises Book DescriptionThe implications of capital mobility for growth and stability are some of the most contentious and least understood contemporary issues in economics. In this book, Barry Eichengreen discusses historical, theoretical, empirical, ......