Книги о рекламе, маркетинге, PR и дизайну

• Managing a Nonprofit Organization in the Twenty-First Century Since this classic work was originally published in 1984, there have been major shifts in the nonprofit world -- the growth of more profit-oriented ventures, the overhaul of accounting rules, new partnerships, and an emphasis on ......

• The Complete Guide to Nonprofit Management The Complete Nuts-and-Bolts Guide to Managing Today’s Bottom-Line Oriented Nonprofit Organizations This significantly revised and expanded Second Edition of the highly popular how-to book identifies and addresses the unique concerns of nonprofit ......

• Marketplace Masters: How Professional Service Firms Compete to Win In today`s knowledge-based economy, service professionals, such as consultants, lawyers, accountants, architects, advertising agencies, IT specialists, and financial advisors, face a dazzling array of opportunities and challenges. In order to ......

• Designing and Managing the Suppy Chain w/ Student CD-Rom

• Essential Manager's Manual Imagine you`ve finally snagged that long-awaited promotion to the ranks of management and you`re suddenly faced with your first official presentation before the boss, first interview with a job applicant, first contact with a "demotivated" ......

• Talking Business: Making Communication Work Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of ......

• A Guide to Management Development Techniques: What to Use When This is an introductory guide to the various techniques used in management development. Each technique is described in detail, its use explored and its strengths and weaknesses examined. Each technique is also illustrated by a case study showing ......

• Succeeding Generations: Realizing the Dream of Families in Business Finding the right successor to a well-loved founder or president is often the most difficult task an organization can face - and the challenge can be even greater for family-run businesses. "Succeeding Generations" explores leadership ......

• Assimilating New Leaders : The Key to Executive Retention Newly hired senior executives don`t need any help, right? After all, they`re getting paid top dollar for knowing their stuff! The reality is that executives often do need guidance and support when joining an organization. In fact, a recent ......

• Organizing Genius: The Secrets of Creative Collaboration University of Southern California business professor Bennis and Los Angeles Times reporter Biederman examine six "Great Groups" whose work affected and sometimes changed the modern world. They are the Disney organization and its animated films; ......

• Creating the Corporate Future : Plan or be Planned For Here?s why thousands of readers in business and management turn to Russell Ackoff for innovative and effective ideas: "Russell Ackoff has probably influenced more managers than any other living person. Two of his books, Scientific Method (1962) ......

• Tao of Leadership: Lao Tzu's Tao Te Ching Adapted for a New Age The Tao of Leadership is an invaluable tool for anyone in a position of leadership. This book provides the most simple and clear advice on how to be the very best kind of leader: be faithful, trust the process, pay attention, and inspire others ......

• Enterprise Resource Planning: Integrating Applications and Business Processes Across the Enterprise Enterprise resource planning (ERP) systems integrate the primary applications in an organization. A typical ERP system provides applications for accounting and controlling, production and materials management, quality management and plant ......

• Harvard Business Review on the Business Value of IT (The Harvard Business Review Paperback Series)

• The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition) Single most authoritative guide from the inventor of the technique. Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance. Companion Web site provides updates on dimensional modeling techniques, ......