Книги о рекламе, маркетинге, PR и дизайну

• Mortgage Payments: Barron's Financial Tables for Better Money Management Updated to reflect current rates, these quick reference tables show the size of monthly payments necessary to amortize loans on amounts up to $600,000 over periods ranging from one to 40 years across a broad span of interest rates. There is a ......

• Going Public: The Theory and Evidence on How Companies Raise Equity Finance During its life, a company must make the critical decision of if, and when, to "go public" by listing themselves on the stock exchange. Two anomalies are apparent: that companies taking this route systematically initially underprice their shares ......

• Engines that Move Markets: Technology Investing from Railroads to the Internet and Beyond "An intriguing study of the psychology and market dynamics underlying technology-based stock market manias." ?Barry Riley, Financial Times "Engines That Move Markets is an insightful study into the history of technology and the lessons it has ......

• Once in Golconda: A True Drama of Wall Street 1920-1938 "In this book, John Brooks - who was one of the most elegant of all business writers - perfectly catches the flavor of one of history`s best-known financial dramas: the 1929 crash and its aftershocks. It`s packed with parallels and parables for ......

• The Robber Barons Rockefeller, Morgan, Vanderbilt, Carnegie, Harriman, Gould, Frick...this is the story of the giant American capitalists who seized economic power after the Civil War and altered the shape of American life forever. Index....

• The Nasdaq Trader's Toolkit Make direct access equal trading success. "LaBier has compiled a fascinating study of modern market execution systems. An instant classic that should find a prominent home on every trader`s bookshelf". Alan S.Farley, author, Master Swing Trader, ......

• Financial Derivatives: Pricing, Applications, and Mathematics Combining their corporate and academic experiences, Jamil Baz and George Chacko offer financial analysts a complete, succinct account of the principles of financial derivatives pricing. Readers with a basic knowledge of finance, calculus, ......

• Paul Volcker: The Making of a Financial Legend As the Chairman of the Federal Reserve from 1979 to 1982, Paul Volcker established himself as one of the most influential economic thinkers. Currently a major advocate for corporate governance and accounting reforms, Volcker`s reputation as a ......

• The Technical Analysis Course The Technical Analysis Course has gained a loyal following for its unique lesson-per chapter format and comprehensive coverage of the tools and strategies of technical analysis. This third edition provides revised and updated details on every ......

• Corporate Governance and Firm Performance Many studies indicate that a company`s stock price decreases when the company adds restrictions regarding corporate governance to its charter or bylaws. The authors of this monograph analyzed the effect of 20 different governance provisions and ......

• Business Management for Profit

• Managing Derivatives Risk: Establishing Internal Systems and Controls Focuses solely on the risk of the derivative instruments themselves and provides working solutions for the management of the derivatives portfolio. Based on a global research project of the instruments, their uses, benefits and dangers, it ......

• Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization For years, financial executives and risk managers have recognized Charles Smithson's Managing Financial Risk as the authoritative source for comprehensive coverage of risk management products. While other books may touch on specific strategies ......

• Damodaran on Valuation, Study Guide: Security Analysis for Investment and Corporate Finance Damondaran on Valuation will not only convince you of the vitality of the many valuation models available to you, it will help ensure that you develop the acumen needed to select the right model for any valuation scenario. Written by a gifted ......

• Effective Risk Management: Some Keys to Success Risk management is an important project management and systems engineering skill that can be applied to a wide variety of projects. This is particularly important in an era of downsizing, consolidation, shrinking budgets, increasing ......