Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Prentice Hall"

• Strategic Management: A Competitive Advantage Approach, Concepts Plus NEW MyManagementLab with Pearson eText - Access Card Package In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping ......

• Pirates of the Digital Millennium: How the Intellectual Property Wars Damage Our Personal Freedoms, Our Jobs, and the World Economy Digital piracy. It`s a global war - and it`s just begun. Pirates of the Digital Millennium chronicles that war. All of it: media conglomerates vs. teenagers, tech companies vs. content providers, artists battling artists, nations vs. nations, ......

• Workbook for the Fashion Designer: The Complete Guide to Fashion Illustration "Workbook for the Fashion Designer: The Complete Guide to Fashion Illustration" brings together comprehensive and easy-to-understand step-by-step instructions for the core aspects of fashion illustration, including figure variation examples, ......

• Supply Chain Management "Supply Chain Management" illustrates the key drivers of good supply chain management in order to help students understand what creates a competitive advantage. Understanding the Supply Chain; Supply Chain Performance: Achieving Strategic Fit ......

• Color: The Secret Influence Exceptionally authoritative and applied, this handbook/tutorial/workbook provides a firm foundation in the basics of color harmony and usage and explores the vast and often hidden ways in which color affects our everyday lives - culturally, ......

• Guide to Business Etiquette A brief, professional, reader-friendly guide to understanding business etiquette. Put your best professional foot forward with Guide to Business Etiquette, a brief text that covers all the important issues and concepts without confusing the ......

• Active Experiences for Active Children: Science The second edition of "Active Experiences for Active Children: Science" is unique in the market by providing a theoretical foundation for teaching science to preschoolers and primary-grade children in Part I and meaningful, standards-based, ......

• Critical Thinking: Tools for Taking Charge of Your Learning and Your Life Critical Thinking is about becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. Discover the core skills of effective thinking; then analyze your own thought processes, ......

• Management Information Systems & Multimedia Student CD Package For sophmore, junior, senior, and MBA-level MIS and Information Systems courses. These authoritative authors continue to define the MIS course by integrating coverage of essential new technologies, their applications, and their impact on ......

• Fundamentals of Investments This introduction provides a clear framework for understanding and analyzing securities, and covers the major institutional features and theories of investing. While the book presents a thorough discussion of investments, the authors keep the ......

• Draping for Fashion Design Draping for Fashion Design, Fifth Edition, is the definitive basic instructional text for draping in numerous fashion design programs since its original publication. This book covers all of the fundamental material for beginning and advanced ......

• The Strategy and Tactics of Pricing: A Guide to Growing More Profitably Over the years, this book has benefited from the influence and efforts of individuals too numerous to mention here. Nevertheless, we would be remiss in not acknowledging a few whose contributions have been either very large or new to this ......

• Strategy and the Business Landscape The third edition of Strategy and the Business Landscape has been thoroughly updated as well as expanded to include a new chapter on global strategy that is based on my last ten years of work on that topic. Most of the chapters have also been ......

• Alternative Dispute Resolution: A Conflict Diagnosis Approach Now in paperback, this book addresses the rapidly evolving field of "Alternative Dispute Resolution" in a manner ahead of its time. Taking a cross-disciplinary approach, it explains the cognitive, social, organizational and developmental ......

• Design Graphics: Drawing Techniques for Design Professionals Design Graphics: Drawing Techniques for Design Professionals, Third Edition, combines–in a single volume–simple techniques and skills related to sketching, design-development, and the schematic or preliminary phase of design presentation. ......