Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Prentice Hall"

• An Experiential Approach to Organization Development With a focus on the development of interpersonal skills, Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. Organizational Development and Reinventing the ......

• No Substitute for Victory: Lessons in Strategy and Leadership from General Douglas MacArthur General Douglas A.MacArthur's extraordinary life of leadership spanned three wars and more than six decades inside and outside the military. He defined principles of leadership that were decades ahead of their time: principles reflecting ......

• A Manager's Guide to Database Technology: Building and Purchasing Better Applications This easy-to-follow introduction is designed to help professionals better understand how to use database system technology. The author provides a highly accessible introduction to the paradigms, principles, and applications of databases. This ......

• Cutlip and Center's Effective Public Relations "Effective Public Relations", 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This "bible" of the public relations field continues in its role as the single most ......

• Trading Secrets: 20 Hard and Fast Rules to Help You Beat the Stock Market Have you ever wondered how the top City traders make big profits from share trading? Do you know why the best investors know exactly when the market is going to rise or fall? And do you wish you could do the same? By following 20 hard and fast ......

• Service Operations Management Written for students of operations management courses on an undergraduate, MSc or MBA course, this book combines a practical approach with detailed theoretical underpinning to provide a valuable perspective on this growing area. Providing tools, ......

• Consumer Behavior in Fashion In addition to contributing to the understanding of why people buy things, this book considers how products, services, and consumption activities contribute to the broader social world we experience. Consumer Behavior: In Fashion, Second Edition ......

• Operations Strategy Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy. Features ......

• NRAEF ManageFirst: Restaurant Marketing with On-line Testing Access Code Card The NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality ......

• NRAEF ManageFirst: Menu Marketing and Management w/ On-line Testing Access Code Card The NRAEF is introducing a new program as part of its strategic focus on recruitment and retention. This new management training certification program is based on a set of competencies defined by the restaurant, foodservice and hospitality ......

• Professional Front Office Management Witten with the context that the Front Office Department`s primary function is to "connect" the property and its employees with the guests. This book details policies and procedures that address the department`s critical role of serving guests, ......

• Restaurant Management: Customers, Operations, and Employees Identifies the crucial elements involved in the operation of a restaurant, and their interrelationships that are necessary to achieve success. Structured around the three parts of the meal experience - the customers, the operation (consisting of ......

• Conflict Management: A Practical Guide to Developing Negotiation Strategies Well honed negotiating skills can benefit everyone both personally and professionally. This book explores how to develop critical negotiation skills using a very individual, personalized approach. It examines how personality and temperaments ......

• Level Three Leadership New: Leadership is about managing energy, first in one’s self and then in those around. This text asks readers repeatedly to consider how you will need to change yourself before you strive to change those or the situation around you. More ......

• Food Fundamentals (8th Edition) This clear, concise book helps learners develop a strong basic understanding of food preparation and science within the context of societal concerns related to health and food safety. A three-part organization covers Today’s Food Scene, Food ......