Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "McGraw-Hill"

• Bank Valuation and Value-Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk Management "Bank Valuation and Value-Based Management: Deposit and Loan Pricing, Performance Evaluation, and Risk Management" provides bankers, bank regulators, auditors, and risk managers with foundational concepts and practical tools for effectively ......

• International Accounting This book is written to provide an overview of the broadly defined area of international accounting, but that focuses on the accounting issues related to international business activities and foreign operations....

• Six Sigma for Managers: 24 Lessons to Understand and Apply Six Sigma Principles in Any Organization "Six Sigma for Managers" introduces you to the fundamental concepts of Six Sigma and provides 24 basic points for spearheading a Six Sigma program in your workplace. Carefully walking you through every phase of a successful Six Sigma initiative, ......

• Quality Without Tears: The Art of Hassle-Free Management The author`s objective is to show managers how to build quality into all aspects of a company`s operations thereby lowering costs, increasing sales, and boosting profits and do all this without the typical bureaucratic controls and procedures ......

• What to Say When… You`re Dying on the Platform: A Complete Resource for Speakers, Trainers, and Executives A heckler is in the audience; the overhead projector breaks; the allotted speech time runs out - these are just some of the panic-producing crises, interruptions, or distractions easily dealt with in this first-aid guide for business speakers. ......

• SAP BusinessObjects BI 4.0: The Complete Reference The definitive reference for building actionable business intelligence - completely revised for SAP BusinessObjects BI 4.0. Unleash the full potential of business intelligence with fact-based decisions, aligned to business goals, using reports ......

• Positioning: The Battle for Your Mind Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It`s the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a ......

• Perfect Phrases for Business Letters Whether it`s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and ......

• Break Into Screenwriting This is a comprehensive, jargon-free guide for all budding screenwriters. Its aim is not just to guide you through the techniques and skills you need to write for the screen (film and television), but also to give you guidance on how to approach ......

• The Ten Trillion Dollar Gamble: The Coming Deficit Debacle and How to Invest Now Russ Koesterich is Global Head of Investment Strategy for BlackRock Scientific Active Equities. He previously served as Senior Portfolio Manager in the US Market Neutral Group for Barclays Global Investors. Koesterich is the author of The ETF ......

• Careers in Social & Rehabilitation Services Careers that involve helping people are tremendously rewarding; they also offer diverse opportunities. In order to decide what job route is best for you, you need to begin with a clear plan: What will you specialize in? Do you need an advanced ......

• More Best Answers to the 201 Most Frequently Asked Interview Questions Picking up where his bestseller (over 55,000 sold) 201 Most Frequently Asked Interview Questions left off, Matthew DeLuca along with Nanette DeLuca take job seekers to the next level of job-search effectiveness by arming them with more valuable ......

• The New Maximarketing Предлагаемая книга поможет сформировать новое мышление относительно методов продажи товаров и услуг продавцам, производителям товаров и услуг независимо от того, являются они мелкими предпринимателями или промышленными магнатами, работают ли на ......

• Active Portfolio Management: A Quantitative Approach for Producing Superior Returns and Controlling Risk An Innovative Approach to Portfolio Management. Blending the Most Profitable Aspects of Analytical and Quantitative. Professional acclaim for Active Portfolio Management, 2nd edition. "Active Portfolio Management is a unique reference for ......

• Management and Organisational Behaviour This second European edition of "Management and Organisational Behaviour" builds on the success of the previous edition to offer a comprehensive discussion of behavioural skills and the workings of organisations. The author takes a functional ......