Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "McGraw-Hill"

• Management Rue and Byars' MANAGEMENT, 11th Edition, is a short, value-priced paperback offering for principles of management. It continues its tradition of presenting principles of management in a very straightforward and accessible manner, focusing on the ......

• New Products Management Written with a managerial focus, "New Product Management" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the ......

• International Business This continues to be the textbook of choice for instructors who want comprehensive coverage. A broad range of topics is dealt with, to show students the steps a business must take to go global. As the ultimate reference for the international ......

• Entrepreneurship and Small Firms Ideal for both undergraduate and postgraduate students, this new edition has been thoroughly revised to provide a fresh and current account of entrepreneurship. The text retains the academic rigour from previous editions, yet incorporates new ......

• Interviewing: Principles and Practices The most widely-used text for the interviewing course, Interviewing: Principles and Practices offers comprehensive coverage of a wide range of interviews, as well as the most thorough treatment of the basics of interviewing (including the ......

• Blog Marketing With an exclusive look inside Google, Disney, Yahoo, IBM, and others, this book shows how your company can use blogs to raise its visibility and transform internal communications All companies, large and small, know that reaching customers ......

• Step-By-Step: Windows 95 Step-by-Step Windows 95 is designed to teach students to master the features of Windows 95. It`s based on learning by doing, with reinforcement, practice, and application as the key components of each lesson. In addition to covering the specific ......

• SPIN Selling What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from ......

• Advanced Options Trading: The Analysis and Evaluation of Trading Strategies, Hedging Tactics & Pricing Models This book thoroughly explains the options markets. Moreover, the work contains several unique features, including computer codes to calculate changes in options properties and a historic evaluation of options strategies and pricing theories. As ......

• Stock Market Strategies That Work How to trade­­and make money­­in today`s volatile market Making significant money in the stock market isn`t a given. However, investors can greatly increase their odds of success by knowing the basics of how the market works and­­more ......

• Quantitative Trading and Money Management "Quantitative Trading & Money Management" provides all the tools a trader needs to best utilize his trading capital. The book explains how to use mathematical techniques to calculate risk/reward possibilities, optimal trading size, profit ......

• Managing Financial Risk: A Guide to Derivative Products, Financial Engineering, and Value Maximization For years, financial executives and risk managers have recognized Charles Smithson's Managing Financial Risk as the authoritative source for comprehensive coverage of risk management products. While other books may touch on specific strategies ......

• Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability ROI (Return on Investment) is today`s key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ......

• Hiring Great People Hiring Great People removes the guesswork from the hiring process, giving you solid, no-nonsense tools and processes to identify and attract your industryOs highest performing employees. Look to this dynamic book for advertising and public ......

• The Business Style Handbook: An A-to-Z Guide for Writing on the Job with Tips from Communications Experts at the Fortune 500 In the everyday work world, most professionals are on their own when it comes to writing reports, memos, proposals, and other necessary correspondence. The Business Style Handbook is a practical and comprehensive guide that focuses specifically ......