Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Thomson"

• The Working Week: Spoken Business English with a Lexical Approach "The Working Week" emphasizes speaking, listening and problem solving at work. Each unit is based in a different company during the morning or afternoon of the five working days. This course teaches students to do their job in English - not just ......

• New Business Matters: Coursebook New Business Matters is a stimulating language course for students of business English. Its unique lexical syllabus precisely identifies what business students need to learn in order to increase their understanding, fluency, and communicative ......

• Public Relations in Asia This book describes the current status and structure of public relations in ten Asian countries: China, Hong Kong, India, Indonesia, Malaysia, the Philippines, Saudi Arabia, South Korea, Taiwan and Thailand. In addition, it attempts to link ......

• The Spa Book: The Official Guide to Spa Therapy The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. Spa Therapy offers a comprehensive, exciting and unique look at the spa industry, bringing together all the elements of spas in ......

• Taxation in China This book is a comprehensive guide to China's Taxation system and its development. Based on the current Chinese Tax legislation promulgated by the various state bodies, namely, the National People's Congress, the State Council, the Ministry of ......

• Customer Behavior: A Managerial Perspective Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials in the text, producing a new text that is tailored specifically to upper level 4-year programs, or to ......

• Operations Strategy Waters' approach takes the view that operations strategy gives the long-term direction for all aspects of operations management. In particular, it forms the link between broader organisational strategies and more detailed operations; it builds ......