Книги о рекламе, маркетинге, PR и дизайну

• Home Inspection Checklists: 111 Illustrated Checklists and Worksheets You Need Before Buying a Home A prospective home buyer`s guide to evaluating a property, inside and out, loaded with inspection checklists, worksheets, charts, checklists, and photographs. This is a must-have for anyone considering a new or used home purchase. Формат: 18,5 ......

• Buying and Selling Real Estate by Owner "Buying and Selling Real Estate" is absolutely essential for anyone who wants to know how to sell his/her home without a real estate agent or what to look for in purchasing a home. Whether you are a seasoned real estate agent, a homeowner, or a ......

• Value Investing in Real Estate Value Investing in Real Estate outlines a safe and rewarding way to plan for your retirement and increase your income without the risks so common to the stock market. You`ll learn how to buy real estate properties using Ben Graham`s time-tested ......

• The Life Insurance Enterprise, 1855-1910: A Study in the Limits of Corporate Power This book examines the critical period in the development f the modern life insurance business. The discussion of ideology, managerial and business techniques, the foreign market, investment policies, and government regulation centers on the Big ......

• Fight Back and Win: How to Get Hmo and Health Insurance to Pay Up The health care system in this country is broke; and more than ever, the evidence supports the contention that managed health care providers care more about healthy profits than healthy people. FIGHT BACK AND WIN is a practical how-to for all ......

• An Introduction to Actuarial Mathematics Written by a renowned statistician and a practising actuary, primarily as an introduction to the basics of the actuarial mathematics of life insurance. Contains many systematically solved examples showing the practical applications of the theory ......

• Construction Insurance, Bonding, and Risk Management Don`t let a construction lawsuit wipe you out. More and more construction contractors are getting sued these days. Make sure you protect yourself against costly litigation with Construction Insurance, Bonding and Risk Management edited by ......

• The Secret to Paying Your Bills When Your Business Doesn't Have Enough Money! Easy to understand and use budgeting booklet for small businesses. Comprehensive bill-paying system concentrated in a easy-to-implement format. Shows you how to get caught up on past due debts, helps you to know where you are financially - keeps ......

• The New Science of Selling and Persuasion: How Smart Companies and Great Salespeople Sell One of the world`s most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and ......

• SPIN Selling What makes success in major sales? How do some salespeople consistently outsell their competition? Why do techniques like closing work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from ......

• Successful Persuasion: I saw it on the Radio Successful Persuasion is for anyone who is interested in increasing their own ability to communicate persuasively. Be it the businessman in the boardroom, the preacher on the pulpit, or the mother sitting in the back row of the PTA meeting - all ......

• Giving Kids the Business: The Commercialization of America's Schools The commercialization of public education is upon us. With much fanfare and plenty of controversy, plans to cash in on our public schools are popping up all over the country. Educator and award-winning commentator Alex Molnar has written the ......

• Image Makers: Advertising, Public Relations, and the Ethos of Advocacy Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend ......

• Public Relations: A Practical Guide to the Basics This straightforward and practical guide takes the reader step-by-step through a PR campaign. It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; ......

• Webworks: E-Commerce With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand ......