Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Oxford University Press"

• Banks and Financial Crime: The Law of Tainted Money Financial crime is an important and topical area. Concerns over money laundering have grown considerably since links with terrorist organizations have become more apparent in recent years. This new book to provides banks and legal advisors with ......

• Building the New Managerialist State: Consultants and the Politics of Public Sector Reform in Comparative Perspective This book seeks to explain why the changes produced by the new managerialism have been more radical in some countries than in others. Saint-Martin shows that the reception given by states to managerialist ideas depends on the openness of ......

• Writing Bids and Funding Applications A book of practical advice and tips on how to write effective bids, proposals, and funding applications for both individuals and small businesses. This lively, accessible, and illustrated guide is divided into two sections: the first provides ......

• The New Imperialism People around the world are confused and concerned. Is it a sign of strength or of weakness that the US has suddenly shifted from a politics of consensus to one of coercion on the world stage? What was really at stake in the war on Iraq? Was it ......

• Strategic Marketing: Creating Competitive Advantage Suitable for both undergraduate and postgraduate marketing students, "Strategic Marketing: Creating Competitive Advantage" examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent ......

• Fair Trade for All: How Trade Can Promote Development Winner of the Nobel Prize in Economics and author of the New York Times bestselling book Globalization and Its Discontents, Joseph E. Stiglitz here joins with fellow economist Andrew Charlton to offer a challenging and controversial argument ......

• The New German Law of Obligations: Historical and Comparative Perspectives An authoritative account of the German law of obligations after the reform legislation of 2002 and a critical assessment of the new law in historical and comparative perspective. The analysis covers the new regime concerning liability for ......

• Strategic Brand Management "Strategic Brand Management" approaches the subject of brand management from a unique combination of sociological and cultural perspectives. This approach provides students with an understanding of the dynamics of the subject and enables them to ......

• As The Romans Did: A Sourcebook in Roman Social History Revised to include new selections and updated bibliographical material, the second edition of this popular sourcebook offers a rich, revealing look at everyday Roman life. It provides clear, lively translations of a fascinating array of ......

• The Oxford Handbook of Economic Geography The Oxford Handbook of Economic Geography is the single most important statement of the scope and status of the vibrant interdisciplinary field of economic geography. It brings together more than 40 leading economists and geographers from around ......

• The Making of a Name: The Inside Story of the Brands We Buy How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the ......

• The Modern Firm: Organizational Design for Performance and Growth Business firms around the world are experimenting with new organizational designs, changing their formal architectures, their routines and processes, and their corporate cultures as they seek to improve their current performance and their growth ......

• A Tale of Three Cities: Or the Glocalization of City Management This book examines the effects of globalization at the local level within our everyday lives. Rather than seeing the city as a conurbation, a location of economic activity or in terms of governance and administration, Czarniawska explores the ......

• Business in Asia Pacific Business in Asia Pacific brings together an account of the Asia Pacific business environment with an analysis of management styles and decision-making techniques in the region. The book begins with an analysis of the Asian economic miracle and ......

• What Is an Exchange? The Automation, Management, and Regulation of Financial Markets The existence and nature of exchanges used not to be controversial; they were easily identified and characterized. New technology, however, has led to the development of new exchanges and trading systems, posing problems for those concerned with ......