Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Work the Web, E-marketing The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ......

• Warp Speed Branding: The Impact of Technology on Marketing "We have all experienced the acceleration of our lives and our work towards Internet speed. Ms.Winkler has given us anecdotes, templates and commonsense advice, all focused on teaching us how to use the acceleration of technology to build better ......

• Methods for Business Analysis and Forecasting: Text and Cases (+ дискета) Focusing on the principal methods for analysis and forecasting, the text is designed to fit two types of course design, the traditional approach for a technical course, or the approach frequently used in business courses. Examples, exercises, ......

• Hospitality Sales: A Marketing Approach What`s the key to success in today`s competitive hospitality industry? Sales - the art and science of telling potential customers that you have the product they need, when they need it, and where, at a price that`s right for them. Hospitality ......

• New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web ......

• Benchlearning: Good Examples as a Lever for Development Further to the success of Benchmarking - A Signpost to Excellence in Quality & Productivity , this latest book creates a new concept, `Benchlearning`. Building from an established level of understanding, this innovative new approach combines the ......

• Technical Analysis in the Options Market: The Effective Use of Computerized Trading Systems

• Option Strategies: Profit-Making Techniques for Stock, Stock Index, and Commodity Options Find out how options really work with this complete introduction to options valuation and trading. In this revised and expanded edition, top options expert Courtney Smith details the ins and outs of this lucrative, yet complex, financial ......

• Beyond Value at Risk: The New Science of Risk Management Risk management and measurement are now, without doubt, the hottest topics in the finance world. Today, quantifying risk management is not only a management tool ? but is also used by regulators for banks and finance houses. Beyond Value at Risk ......

• Portfolio Theory and Performance Analysis For many years asset management was considered to be a marginal activity, but today, it is central to the development of financial industry throughout the world. Asset management`s transition from an "art and craft" to an industry has inevitably ......

• Implementing Derivative Models Derivatives markets, particularly the over-the-counter market in complex or exotic options, are continuing to expand rapidly on a global scale, However, the availability of information regarding the theory and applications of the numerical ......

• Pick Stocks Like Warren Buffett Warren Buffett's investment strategy of buying and holding good stocks at good prices has proved profitable for thousands of investors. Now, with J.K. Lasser's Pick Stocks Like Warren Buffett you will learn how to use Buffett's proven techniques ......

• Once in Golconda: A True Drama of Wall Street 1920-1938 "In this book, John Brooks - who was one of the most elegant of all business writers - perfectly catches the flavor of one of history`s best-known financial dramas: the 1929 crash and its aftershocks. It`s packed with parallels and parables for ......

• Financial Instrument Pricing Using C++ One of the best languages for the development of financial engineering and instrument pricing applications is C++. It has several features that allow developers to write robust, flexible and extensible software systems. It is an ANSI/ISO ......

• Trading Options to Win: Profitable Strategies and Tactics for Any Trader In this unique and engaging treatise on the art and science of speculation, expert S. A. Johnston combines the profitable elements of banking, bookmaking, and gambling-three other ways of making money with money-with trading, to provide readers ......