Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Patents, Copyrights & Trademarks For Dummies Useful tips and step-by-step guidance from filing to issue to license. Acquire and protect your share of this major business asset. Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide ......

• A Genie`s Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Newly appointed CEO B.J.Bigdome struggles in his attempt to develop a strategy for effectively marketing his products. Without a background in marketing, Bigdome doesn`t know who to turn to for reliable advice - until a genie appears with ......

• Global Private Banking and Wealth Management: The New Realities Wealth management is one of the areas in which banks and other personal financial services players are investing heavily. But the market is changing fast. Going forward, players therefore need to adapt their strategies to the new realities: what ......

• Confidence Self-confidence is more than just a feeling inside - it`s an indispensable ingredient for success in life. Written by two of the most sought-after executive coaches in the world, Confidence For Dummies, 2nd Edition arms you with proven tools and ......

• The Complete Guide to Buying and Selling Apartment Buildings Whether you`re a first-time real estate investor or a seasoned professional, The Complete Guide to Buying and Selling Apartment Buildings helps you map out your future, find apartment buildings at a fair price, finance purchases, and manage your ......

• McMillan on Options Larry McMillan`s name is virtually synonymous with options. This "Trader`s Hall of Fame" recipient first shared his personal options strategies and techniques in the original McMillan on Options. Now, in a revised and Second Edition, this ......

• Best Practices in Planning and Performance Management: Radically Rethinking Management for a Volatile World A practical framework for effectively managing performance in today`s complex, competitive and risky global markets. The Third Edition provides a complete framework for building best practice management processes for today`s complex and ......

• Getting Started in Consulting More people than ever are making the jump from corporate offices to home offices, taking control of their futures, being their own bosses, and starting their own consultancies. Consulting is a bigger business than ever and growing every day. For ......

• Activity-Based Costing: Making It Work for Small and Mid-Sized Companies - A practical, cost-effective guide to ABC for small to medium companies. - Identifies the key cost related issues in organizations and shows how to develop a cost-flow structure that reflects the organization`s cost behavior. - Feature an ......

• McKinsey`s Marvin Bower Вашему вниманию предлагается издание "McKinsey`s Marvin Bower"....

• The Personal Efficiency Program: How to Stop Feeling Overwhelmed and Win Back Control of Your Work The Fourth Edition of The Personal Efficiency Program continues the book`s long tradition of helping overwhelmed professionals get their work lives organized to become more effective and efficient. Readers will learn how to stop procrastinating, ......

• Common Stocks and Uncommon Profits and Other Writings By Widely respected and admired, Philip Fisher is among the most influential investors of all time. His investment philosophies, introduced almost forty years ago, are not only studied and applied by today`s financiers and investors, but are also ......

• A Gift to My Children: A Father`s Lessons for Life and Investing When I was a boy, my father often pulled me aside to convey lessons intended to build what we generally refer to as "character". Often his advice was very simple - work hard, think for yourself, do right by others - but I believe those lessons ......

• Managing Investment Portfolios As part of the СFA Institute Investment Series, the "Third Edition of Managing Investment Portfolios" has been designed for a wide range of individuals, from graduate-level students focused on finance to practicing investment professionals. This ......

• A Demon of Our Own Design: Markets, Hedge Funds, and the Perils of Financial Innovation Why do markets keep crashing and why are financial crises greater than ever before? As the risk manager to some of the leading firms on Wall Street - from Morgan Stanley to Salomon and Citigroup - and a member of some of the world`s largest ......