Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Pandora`s Box Computing technology is constantly evolving and changing, developing and consolidating its position as a vital component of our lives. It no longer plays a minor part in society - it is embedded in, and affects, all aspects of life, from ......

• Special Events: A New Generation and the Next Frontier This text chronicles and champions the development, changes, and challenges faced by the global celebrations industry for event planners. New interviews are included with experienced event leaders to give a better understanding of the field. New ......

• Infographics: The Power of Visual Storytelling In today`s fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content - such as infographics and data visualization - can accomplish this. With DIY functionality, ......

• GMAT Official Guide Bundle GMAT Official Guide Bundle...

• Why Women Mean Business Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is ......

• Risk Management in Banking Now in its third edition, this seminal work by Joel Bessis has been comprehensively revised and updated to take into account the changing face of risk management. Fully restructured, featuring new material and discussions on new financial ......

• Time Management for Dummies If you`re finding yourself tied down by piles of paperwork, endless unanswered emails and thousands of to-do lists, then this is the book for you! Become a more efficient, effective and productive you with Time Management For Dummies - your ......

• DigiMarketing: The Essential Guide to New Media & Digital Marketing "We are all DigiMarketers now - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every ......

• Against the Gods: The Remarkable Story of Risk A Business Week, New York Times Business, and USA Today Bestseller "Ambitious and readable . . . an engaging introduction to the oddsmakers, whom Bernstein regards as true humanists helping to release mankind from the choke holds of superstition ......

• Excellence in Warehouse Management: How to Minimise Costs and Maximise Value Warehouses are often seen as a necessary evil: places that stop the flow of goods and thus increase costs without adding value. But the truth is that they have a critical part to play in supply chain management, and warehouse managers should be ......

• Essentials of Supply Chain Management Presenting the core concepts and techniques of supply chain management in a clear, concise and easily readable style, the Third Edition of Essentials of Supply Chain Management outlines the most crucial tenets and concepts of supply chain ......

• Negotiating for Dummies People who can`t or won`t negotiate on their own behalf run the risk of paying too much, earning too little, and always feeling like they`re getting gypped. "Negotiating for Dummies", Second, Edition offers tips and strategies to help you become ......

• Risk Management in Banking Now in its third edition, this seminal work by Joel Bessis has been comprehensively revised and updated to take into account the changing face of risk management. Fully restructured, featuring new material and discussions on new financial ......

• Banks at Risk: Global Best Practices in an Age of Turbulence In the wake of the great financial crisis of 2008 the entire industry`s practices have come under scrutiny. Everyone from the government to regulators, banks and risk managers are rethinking the best way forward for the financial sector. The ......

• The Flaw of Averages: Why We Underestimate Risk in the Face of Uncertainty A must-read for anyone who makes business decisions that have a major financial impact. As the recent collapse on Wall Street shows, we are often ill-equipped to deal with uncertainty and risk. Yet every day we base our personal and business ......