Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "John Wiley and Sons, Ltd"

• Marketing 3.0: From Products to Customers to the Human Spirit The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for ......

• Fixed Income Analysis In the Second Edition of Fixed Income Analysis, financial expert Frank Fabozzi and a team of knowledgeable contributors provide complete coverage of the most important issues in fixed income analysis. Now, in Fixed Income Analysis Workbook, ......

• Корпорация. Перезагрузка. Как лидеры управляют изменениями "Авторы формулируют свой взгляд на то, каким должны стать бизнес и его лидеры в завтрашнем мире. Формулируют легко, с самоиронией, без академической скуки жонглируя новыми понятиями и терминами бизнес-науки, - просто, доступно и нескучно". ......

• Planning Your Internet Marketing Strategy: A Doctor Ebiz Guide Nothing drives an e-business like a killer marketing plan. In this eye-opening guide, Ralph "Doctor Ebiz®" Wilson shows you, step by step, how to construct an e-business marketing plan that will focus your efforts, energize your staff, and ......

• Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know There`s only one name in marketing: Phil Kotler. His latest may be his best - a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago. Tom Peters, author of "In Search of Excellence" ......

• Jesse Livermore: World's Greatest Stock Trader Richard Smitten`s Jesse Livermore is the first full biography of the legendary trader profiled in the bestselling Reminiscences of a Stock Operator (Wiley: 0-471-05970-6). Although he died more than half a century ago, Livermore is considered by ......

• Soft Systems Methodology in Action "Whether by design, accident or merely synchronicity, Checkland appears to have developed a habit of writing seminal publications near the start of each decade which establish the basis and framework for systems methodology research for that ......

• Day Trade Futures Online Wiley Online Trading for a Living. When to get in-when to get out. Build, test & trade a winning system. Online brokers, research & market data. For those who are well suited to day trading and short-term trading, the futures market is one of ......

• The Packaging Designer's Book of Patterns Fifteen years after the first edition of this landmark resource, "The Packaging Designer`s Book of Pattern" continues its long tradition as a useful tool in the ever-changing world of packaging design. This third edition features more than fifty ......

• Festival and Special Event Management Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, ......

• A Bull in China Profiting from China without getting burned is currently an obsession with the international investment community. The estimated size of the Chinese economy has just been revised upwards, making it the 4th largest in the world behind the US, ......

• Business Plans for Dummies Need a hand with your business strategy? This fully updated guide leads you through all aspects of business planning, from clarifying objectives and finding funding, to researching customer behaviour and developing an e-presence. It contains the ......

• The Little Book of Behavioral Investing Ben Graham, the father of value investing, once said: "The investor`s chief problem - and even his worst enemy - is likely to be himself". Sadly, Graham`s words are still true today. Bias, emotion, and overconfidence are just three of the many ......

• Warren Buffett: An Illustrated Biography of the World's Most Successful Investor ``Buffett has generously endowed us all with a sensible and intelligent roadmap for investing.`` Robert G Hagstrom ``Warren Buffett - The Oracle of Everything. He has been right about the stock market, rotten accounting, CEO greed, and corporate ......

• Policies & Procedures to Prevent Fraud and Embezzlement: Guidance, Internal Controls, and Investigation It's not a secret that corporate fraud and scandal are real threats to business today, from which no business, large or small, is immune. Fraud losses are devastating—but they are also highly avoidable. Policies & Procedures to Prevent Fraud and ......