Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

• Handbook of Inflation Indexed Bonds Handbook of Inflation Indexed Bonds provides complete coverage of inflation protection bonds beginning with their first U.S. issuance in 1997. Five, in-depth sections detail: strategic asset allocation; mechanics, valuation, and risk monitoring; ......

• Creative Product Design: A Practical Guide to Requirements Capture Management Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like ......

• Marketing Research "Marketing Research" offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization. "Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, ......

• Managerial Accounting This resource presents the key accounting concepts that managers must know in order to make informed decisions. The fourth edition includes expanded Incremental Measurement and You Get What You Measure sections in each chapter. These hallmark ......

• What Executives Need to Know About Project Management Discover how executives can apply the Kerzner Approach® to improve project management. As an executive today, you need to become more involved in project management. That doesn`t mean you need to become a project manager, but rather you need to ......

• Market Risk Analysis: Volume IV: Value at Risk Models (v. 4) Written by leading market risk academic, Professor Carol Alexander, Value-at-Risk Models forms part four of the Market Risk Analysis four volume set. Building on the three previous volumes this book provides by far the most comprehensive, ......

• Images of the Multinational Firm This volume addresses commonly held beliefs and misconceptions about the nature and role of multi-national enterprises. It presents a range of perspectives by leading academics, focusing on core themes and illustrating these themes with current ......

• Payment Card Industry Data Security Standard Handbook Clearly written and easy to use, "Payment Card Industry Data Security Standard Handbook" is your single source along the journey to compliance with the Payment Card Industry Data Security Standard (PCI DSS), addressing the payment card industry ......

• Emotional Capitalists: The New Leaders Building your emotional capital might be your best investment ever. This book shows you how to build emotional capital in your organisation and turn emotional intelligence in to value. We have long been aware that to be successful in our ......

• Marketing Calculator: Measuring and Managing Return on Marketing Investment This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management ......

• Great Business Teams: Cracking the Code for Standout Performance Understand and decode the inner workings of great business teams with the more than 30 in - depth examples in Great Business Teams: Cracking the Code for Standout Performance. Author Howard Guttman examines and dissects teams at top-management, ......

• Handbook of Finance: Financial Markets and Instruments "Volume I: Financial Markets and Instruments skillfully covers the general characteristics of different asset classes, derivative instruments, the markets in which financial instruments trade, and the players in those markets. It also addresses ......

• An Introduction to Corporate Finance: Transactions and Techniques An Introduction to Corporate Finance provides the reader with a complete overview of Corporate Finance from perspective of the investment Banker. The author, a corporate trainer and former investment banker clarifies the role of the investment ......

• A Master Class in Brand Planning: The Timeless Works of Stephen King In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is ......

• Gold: The Once and Future Money For most of the last three millennia, the world’s commercial centers have used one or another variant of a gold standard. It should be one of the best understood of human institutions, but it’s not. It’s one of the worst understood, by both its ......