Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

• The New CFO Financial Leadership Manual Filled with pragmatic insights, proactive strategies, and best practices, The New CFO Financial Leadership Manual, Second Edition is destined to become your essential desktop companion. This thorough guidebook is essential reading for the CFO ......

• Straight to the Top: Becoming a World-Class CIO You have what it takes to be a CIO. Do you have a strategy for getting there? Now you do. "Gregory Smith has written the definitive work on how to achieve leadership success in IT. This well-written and carefully researched book is a must-read ......

• Practical Speculation The follow-up to Victor Niederhoffer`s critically and commercially acclaimed book The Education of a Speculator has finally arrived. Practical Speculation continues the story of a true market legend who ran a hugely successful futures trading ......

• Financial Valuation Workbook: Step-by-Step Exercises to Help You Master Financial Valuation Ghe complete resource to guide professionals through a full business valuation and to better manage their practice. Now valuation professionals can master every function for every valuation situation. The Financial Valuation Workbook, Second ......

• The PDMA Handbook of New Product Development The completely revised and updated "bible"of new product development: "The PDMA Handbook of New Product Development", Second Edition. "The PDMA Handbook of New Product Development", Second Edition provides a comprehensive, updated picture of ......

• Unofficial Guide to Starting a Business Online If you have an entrepreneurial spirit and want to capitalize on the fastest growing marketplace ever, the Web, this is the book for you. From choosing the product or service you offer to designing your website to marketing and managing your ......

• Quantitative Investment Analysis, Workbook In the Second Edition of Quantitative Investment Analysis, financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle outline the tools and techniques needed to understand and apply quantitative methods to today`s ......

• Quantitative Investment Analysis In the Second Edition of "Quantitative Investment Analysis", financial experts Richard DeFusco, Dennis McLeavey, Jerald Pinto, and David Runkle outline the tools and techniques needed to understand and apply quantitative methods to today`s ......

• Real Estate Riches: How to Become Rich Using Your Banker's Money An all-time bestseller, Dolf de Rooss classic Real Estate Riches shows you how to find great deals and make great profits in the real estate market. Youll learn why real estate is such a reliable moneymaker and how to achieve the biggest return ......

• The New Wellness Revolution: How to Make a Fortune in the Next Trillion Dollar Industry Read the Preface, Introduction, and Chapter 1 at thewellnessrevolution.paulzanepilzer.com. Five years ago, Paul Zane Pilzer outlined the future of an industry he called “wellness” and showed readers how they could get in on the profitable bottom ......

• Intermediate Accounting, Volume 2, Problem Solving Survival Guide Work more effectively and gauge your progress along the way! This Student Study Guide is designed to accompany Kieso`s Intermediate Accounting, 12th edition. Keeping its finger on the pulse of the profession, the new twelfth edition of this ......

• Capital Ideas Evolving ...

• Sectors and Styles: A New Approach to Outperforming the Market (Wiley Finance) Discover a proven method for making better investment choices The actions of politicians, regulators, and economic policy makers have an enormous impact on the financial markets. In Sectors and Styles , author Vincent Catalano offers an ......

• The Copyright Permission and Libel Handbook: A Step-by-Step Guide for Writers, Editors, and Publishe This manual allays a fear among publishing, broadcast, and film folk: getting sued. Copyright infringement is a manageable risk, if one understands the fair use doctrine and the procedures for acquiring and buying the right to reproduce material ......

• Live it Up without Outliving Your Money!: 10 Steps to a Perfect Retirement Portfolio Live It Up without Outliving Your Money! "Paul Merriman's new book is a rich and meaty guide to achieving real retirement security. It's full of wise, easy-to-follow advice that will stand the test of time." —Knight Kiplinger, Editor in Chief, ......