Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

• Automatic Wealth for Grads... And Anyone Else Just Starting Out "Michael Masterson has personally helped more people achieve financial independence than anyone else I know. He has been a valuable mentor in my own life. Michael`s credentials go far beyond the fact that he is an extremely successful ......

• The Bear Necessities of Business: Building a Company with Heart Build-A-Bear Workshop® is one of the most successful retailing concepts in recent history. Starting with just one location in 1997, the company now operates more than 200 stores worldwide. Leading the way is Maxine Clark, the company`s founder, ......

• iCon Steve Jobs: The Greatest Second Act in the History of Business According to F.Scott Fitzgerald, there are no second acts in American life. Apparently he forgot to tell Steve Jobs. Jobs rose from an outcast high school electronics nerd to become the driving force behind Apple and avatar of the computer ......

• The e-Bay Phenomenon: Business Secrets Behind the World's Hottest Internet Company The buzz about The ebay Phenomenon "David Bunnell?s portrayal of eBay paints a picture of one of the most daring, fanatically innovative, customer-centric companies on the planet. It demonstrates how a small, driven group of people can listen to ......

• Marketing Yourself to the Top Business Schools Expert advice helps you get into the business school of your choiceEarning an MBA from a leading business school can be an important career boost. But first you have to get accepted. This straight-talking guide is dedicated to helping you ......

• The Hotel and Restaurant Business The Hotel and Restaurant Business Sixth Edition Donald E. Lundberg Completely updated to cover current trends and conditions in the hospitality industry, this latest edition of the best-selling text offers an excellent introduction to the ......

• Dictionary of Real Estate Everything you need to quickly acquire a solid working knowledge of more than 3,000 essential real estate terms In real estate, as in any type of business, an undefined term at a critical moment can equal a missed opportunity, or worse. That's ......

• Sixty Trends in Sixty Minutes This is a terrific book. Useful, stimulating, and fun. Helpful not only in business but in general day-to-day life. Christopher J. D. Ainsley, President and CEO Wolters Kluwer, International Health & Science Tired of asking yourself `How did ......

• The Complete Guide to Nonprofit Management The Complete Nuts-and-Bolts Guide to Managing Today’s Bottom-Line Oriented Nonprofit Organizations This significantly revised and expanded Second Edition of the highly popular how-to book identifies and addresses the unique concerns of nonprofit ......

• Creating the Corporate Future : Plan or be Planned For Here?s why thousands of readers in business and management turn to Russell Ackoff for innovative and effective ideas: "Russell Ackoff has probably influenced more managers than any other living person. Two of his books, Scientific Method (1962) ......

• The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling (Second Edition) Single most authoritative guide from the inventor of the technique. Presents unique modeling techniques for e-commerce, and shows strategies for optimizing performance. Companion Web site provides updates on dimensional modeling techniques, ......

• Achieving Business Value from Technology: A Practical Guide for Today's Executive Clearly, IT investments have never before played such a critical part in business growth. The book addresses the weakness existing in most management systems involving the lack of a systematic process to realize the economic benefits of the IT ......

• The Visual Investor: How to Spot Market Trends Visual analysis enables an investor to analyze a stock or industry group without complicated mathematical formulas and technical concepts. Instead, it tells you - simply and quickly - whether or not the fundamentals of a particular stock are ......

• Engines that Move Markets: Technology Investing from Railroads to the Internet and Beyond "An intriguing study of the psychology and market dynamics underlying technology-based stock market manias." ?Barry Riley, Financial Times "Engines That Move Markets is an insightful study into the history of technology and the lessons it has ......

• The Nasdaq Trader's Toolkit Make direct access equal trading success. "LaBier has compiled a fascinating study of modern market execution systems. An instant classic that should find a prominent home on every trader`s bookshelf". Alan S.Farley, author, Master Swing Trader, ......