Книги по рекламе, маркетингу, PR и дизайну

Книги издательства "Wiley"

• The Handbook of Risk Management: Implementing a Post-Crisis Corporate Culture This handbook shows a firm how to repurpose its risk management in order to design and implement a corporate culture which involves all business units and individuals at each level of the hierarchy, how to analyse its risk appetite, translate it ......

• Marketing Research Essentials Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a full-time marketing research professional, this book merges real-life, insider ......

• Big Data: Understanding How Data Powers Big Business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can ......

• Successful Restaurant Design An integrated approach to restaurant design, incorporating front- and back-of-the-house operations. Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and ......

• Reinventing Talent Management: How to Maximize Performance in the New Marketplace Praise for Reinventing Talent Management "Bill Schiemann`s book is a comprehensive presentation of the need to better understand, measure, and increase organizational people equity. It clearly transforms concepts that have historically been ......

• The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) A bestselling author and business guru tells how to improve your job satisfaction and performance. In his sixth fable, bestselling author Patrick Lencioni takes on a topic that almost everyone can relate to: the causes of a miserable job. ......

• The Portable MBA in Strategy This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard`s Michael ......

• The Power of We: Succeeding Through Partnerships Praise for The Power of We "In The Power of We, Jonathan Tisch reminds us again that working together still yields the best results. Jon has spent a lifetime mobilizing people and organizations to get a job done in business and in civic service. ......

• The Alchemy of Finance Critical Praise forThe Alchemy of Finance "The Alchemy of Finance joins Reminiscences of a Stock Operator as a timeless instructional guide of the marketplace." ??Paul Tudor Jones From the Foreword to the First Edition "An extraordinary . . . ......

• The Alchemy of Finance Critical Praise forThe Alchemy of Finance "The Alchemy of Finance joins Reminiscences of a Stock Operator as a timeless instructional guide of the marketplace." ??Paul Tudor Jones From the Foreword to the First Edition "An extraordinary . . . ......

• Total Quality Management: Strategies and Techniques Proven at Today`s Most Successful Companies To understand and profit from Total Quality Management, companies must pay particular attention to the first word in the phrase-total. The spectacular rewards enjoyed by top companies like 3M, FedEx, and Ben & Jerry`s were earned through a total ......

• Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Once upon a time, spirited David challenged the towering Goliath. Forty years ago, rental car company Avis challenged Hertz-the big fish in its industry-and won a larger, more profitable share of the market by "trying harder". Today, Challengers ......

• IFRS Policies and Procedures Get the answers you need to effectively implement IFRS rules and keep up to date on the latest IFRS requirements. Designed to complement any Wiley IFRS product, IFRS Policies and Procedures is sequenced in the same manner as Wiley IFRS and ......

• The Simple Rules of Risk : Revisiting the Art of Financial Risk Management In an age where companies and financial institutions are keenly focusing on managing the financial risk of their operations, the implementation of quantitative methods and models has been of tremendous help, allowing firms to analyze and manage ......

• Be Hunted! 12 Secrets to Getting on the Headhunter`s Radar Screen Everything You Need to Know to Make the Executive Recruitment Process Pay Off Executive recruiters have become increasingly important and influential in today?s corporate hiring practices. Establishing and maintaining a strong relationship with ......